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How amply achieved a CPA 67% below the target within just 2 months after launch
In a highly competitive financial SaaS market, we successfully launched Amply's new product with tailored campaigns for each feature. By identifying winning features and cost-efficient keywords, we achieved a CPA 67% below the target in just two months.
Google Ads, Funnel Optimization
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The Challenge at Hand
- Market a newly launched financial SaaS product
- Diverse product features
- Varied target audiences for each feature
- Operating in a highly competitive market
Strategic Solution
- Tailored ad copy & landing pages for each feature
- Implemented server-side tracking for highest possible tracking accuracy
- Initial test phase to identify features that drive most leads within target CPA range
- Identification of high-intent keywords with low competition to generate cost-efficient conversions
- In-depth analysis of feature performance to guide client's product roadmap
Results
- Achieved a CPA that was 67% below the target within just 2 months after go-live
- Successfully identified the software's winning features
- Empowered the client to allocate development resources strategically to prioritize winning features and their corresponding onboarding processes
Don't take our word for it, take theirs!
Partnering with Growtic for our Marketing Go-Live was a game-changer. Their strategic recommendations for our Google Ads campaign structure and insightful landing page optimizations were pivotal in enhancing our lead generation efforts.
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"Our collaboration with Growtic led to an impressive 62% increase in our paid subscriptions, while simultaneously reducing our CPA by 20%. Their approach was insightful and tailored to our specific needs, making them a partner I'd highly recommend to any tech-savvy business looking for tangible results."
"We set an ambitious goal of reaching 1,000 registered users post-app launch, and with Growtic's strategic guidance, we not only met this target but exceeded it by an astounding 67% – all within our predefined marketing budget. This achievement speaks volumes about their capability to deliver exceptional results without compromising on budgetary constraints."
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