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How we boosted MQLs by 31% in 3 Months without raising CPA for Xentral
In the face of stagnant MQL growth our strategic approach revitalized Xentral's Google Ads performance. Through comprehensive keyword analysis, the elimination of non-converting search terms &strategic budget reallocation, we achieved a 31% increase in MQLs within 3 months, all while keeping CPA stable.
Google Ads
The Challenge at Hand
- Stagnant MQL growth in Google Ads
- Ambitious growth objectives for next two quarters
The Strategic Solution
- In-depth keyword and search term analysis
- Eliminating non-converting, cost-driving search terms
- Paused historically underperforming campaigns and reallocated budgets to high-performing ones
- Shifting from manual to automated bidding strategies
Results
- Increased number of MQLs by 31 % within 3 months
- Maintained a steady CPA
Don't take our word for it, take theirs!
Partnering with Growtic for our Marketing Go-Live was a game-changer. Their strategic recommendations for our Google Ads campaign structure and insightful landing page optimizations were pivotal in enhancing our lead generation efforts.
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"Our collaboration with Growtic led to an impressive 62% increase in our paid subscriptions, while simultaneously reducing our CPA by 20%. Their approach was insightful and tailored to our specific needs, making them a partner I'd highly recommend to any tech-savvy business looking for tangible results."
"We set an ambitious goal of reaching 1,000 registered users post-app launch, and with Growtic's strategic guidance, we not only met this target but exceeded it by an astounding 67% – all within our predefined marketing budget. This achievement speaks volumes about their capability to deliver exceptional results without compromising on budgetary constraints."
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